Engineer Your Audience

Today's always-on consumer has unlimited access to the media of their choice. No wonder consumption habits are constantly evolving. No longer bound to traditional media, the footprint of your audience can seem disjointed. However, in our digital world, every action leaves an imprint waiting to be discovered.

Varick is here to connect the dots and simplify how you engineer your audience.

Connecting Audiences Since 2008

Varick opened its doors in 2008, founded on Varick Street in New York. What originally began as a trade desk, is now a company with global capabilities and coverage in nine locations.


2008
Varick was born and hailed the very first programmatic trade desk in the industry

2008
Varick was born and hailed the very first programmatic trade desk in the industry

2011
Our first engineers developed a pixel server and our first data management platform

2012
We built a national business development team and added new channels to our stack

2015
We evolved our early technology and created Alveo, our proprietary campaign and data management platform

2017
Got a fresh look and moved into our new home at 711 3rd Ave to accommodate the growing team

Love What You Do
(And Who You Do It With)

Ask any of our employees their favorite reason for working at Varick and you will unanimously get "the people" as the response. As our team has grown, keeping the same coveted company culture that we had as a small team of eight has remained a priority for us. By investing in our culture, we are investing in the happiness and longevity of our employees.

Team Building

Team Building

Team Building

Team Building

Intramural Sports

Intramural Sports

Varick Volunteers

Varick Volunteers

Women’s Empowerment

Women’s Empowerment

Bartender of the Month

Bartender of the Month

Industry Events

Industry Events

What's the Buzz?

Check out the latest press & news from Varick.

AdExchanger

PR Firms Start Pitching Programmatic

Forward-thinking public relations firms are becoming savvy programmatic media buyers as the worlds of earned and paid collide. Paid social has been a core skillset for PR professionals for some time, but PR firms are now hiring talent from media agencies and building sophisticated programmatic strategies...

AdExchanger

Paul Dolan Joins Varick As First-Ever CEO To Lead Shift In Business Model

Varick said Wednesday that former Xaxis executive Paul Dolan will join the company as its first-ever CEO. Varick, launched in 2008 as one of the first agency trading desks, has always had a president reporting into to senior leadership at parent company MDC Partners...

AdExchanger

It’s Time For A Data Intervention

Facebook recently decided to shutter its partner categories feature, which many advertisers relied on for targeting via third-party data brokers. Google later announced a similar decision, limiting access to user data via DoubleClick ID...
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