ENGINEER YOUR AUDIENCE

Today's always-on consumer has unlimited access to the media of their choice. No wonder consumption habits are constantly evolving. No longer bound to traditional media, the footprint of your audience can seem disjointed. However, in our digital world, every action leaves an imprint waiting to be discovered.

Varick is here to connect the dots and simplify how you engineer your audience.

Connecting Audiences Since 2008

Varick opened its doors in 2008, founded on Varick Street in New York. What originally began as a trade desk, is now a company with global capabilities and coverage in nine locations.


2008
Varick was born and hailed the very first programmatic trade desk in the industry

2008
Varick was born and hailed the very first programmatic trade desk in the industry

2011
Our first engineers developed a pixel server and our first data management platform

2012
We built a national business development team and added new channels to our stack

2015
We evolved our early technology and created Alveo, our proprietary campaign and data management platform

2017
Got a fresh look and moved into our new home at 711 3rd Ave to accommodate the growing team

Love What You Do
(And Who You Do It With)

Ask any of our employees their favorite reason for working at Varick and you will unanimously get "the people" as the response. As our team has grown, keeping the same coveted company culture that we had as a small team of eight has remained a priority for us. By investing in our culture, we are investing in the happiness and longevity of our employees.

Team Building

Team Building

Team Building

Team Building

In-Office Celebrations

In-Office Celebrations

Varick Volunteers

Varick Volunteers

Women’s Empowerment

Women’s Empowerment

Bartender of the Month

Bartender of the Month

Industry Events

Industry Events

What's the Buzz?

Check out the latest press & news from Varick.

Nasdaq

Varick Announces Nielsen-Commissioned Study Shows Varick Drives Brand Lift Above Nielsen Norm Data

Varick, an audience-centric digital marketing company, released today the findings from a culmination of Nielsen Digital Brand Effect (DBE) studies. Through the research commissioned from Nielsen by Varick, clients can feel confident in both the sales-driving and brand-building effectiveness…

MediaPost

Varick Partners With Vistar Media On Out-of-Home Omnichannel Programmatic Buying

As targeting consumers across all channels becomes more important, Varick on Monday said it is partnering with Vistar Media to bring programmatic out-of-home (OOH) media into Varick's omnichannel buying solution...

AdExchanger

If Advanced TV Is All The Rage, Why Aren’t More Marketers Flocking To It?

This year, we decided as a family that it was time to do a major overhaul on our home. This entailed knocking walls down, building walls up and – of course, the ultimate goal...
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