ABOUT US

Varick is an audience-centric digital marketing company that uses state-of-the-art technology to provide agencies and brands with full-funnel, cross-channel strategies to drive brand marketing objectives. Varick, a pioneer in the programmatic space since 2008, was originally founded on New York's historic Varick Street. Now headquartered in the heart of midtown, Varick continues to bring the fast-paced spirit of the digital world to a global audience.

Our DNA

We Are a Team

We're changing the way you approach partnerships. True collaboration — across our teams and yours — is the vehicle that drives innovation.

We = You + Varick

We Are a Team

We're changing the way you approach partnerships. True collaboration — across our teams and yours — is the vehicle that drives innovation.

We = You + Varick

We Geek Out

Tech is our lifestyle and code is the language that we speak, but that alone won't spark big ideas. It's our tenacious curiosity that separates us from those who settle. We live to bring that spark to life.

The world is a whole lot different when you speak geek.

We're Always Looking Ahead

Stagnant off-the-shelf doesn't work for us, nor should it for you. Whether it's choosing partnerships or developing technology, we believe that the market should fit to your business.

The way we see it, when you have the right players involved, the possibilities are endless.

Our Fearless Leaders

Team Building

Walt Cheruk

President

A veteran in the media industry, Walt brings 30 years of agency and media sales experience to Varick. As President, he leads the overall company strategy, business growth, and client development for Varick while spearheading the evolution of the company’s proprietary software, Alveo.

Most recently Walt served as the SVP of Agency Sales & Development at Magnetic, where he led the agency business across all regions. Prior to joining Magnetic, Walt held the position of VP of Agency & Media Development at [x+1], where he was responsible for driving agency relationships and media development. Along with a track record at full service agencies such as Carat, Dentsu / Aegis and Publicis, Walt has also led ad sales and marketing teams for prestigious media companies such as National Geographic, Hearst and Discovery Communications.

Walt graduated from the City University of New York - Baruch College with a degree in advertising, marketing and graphic arts.

Our Space

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