The Platform Media Consultancy

Mastering media platforms is paramount to your success regardless of where you are in your digital journey. Whether it’s tactical media execution, bringing programmatic in-house or identifying new digital business opportunities, we empower you to own your paid advertising efforts.

We drive your growth through digital advertising.

Trailblazing Digital Since 2008

Varick opened its doors in 2008, founded on Varick Street in New York. What originally began as a trade desk, is now a company with global capabilities and coverage in nine locations.


2008
Established as the very first programmatic trade desk in the industry

2008
Established as the very first programmatic trade desk in the industry

2011
Developed a pixel server and data management platform to garner deeper understanding of audiences

2012
Vanguards of programmatic audience segmentation

2015
Launched Alveo, our transparent campaign management and reporting dashboard

2016
Developed Customer Capsules, a product designed to provide transparent insights on audience behaviors

2018
10 years down. Here’s to the next 10 years of innovation and growth

Innovation Through Collaboration

True collaboration – across our team and yours – is the vehicle that drives innovation. Whether it’s pushing for social progress or embracing your inner geek, let’s work together to grow.

Training & Education: Geek Speak

Training & Education: Geek Speak

Training & Education: Geek Speak

Training & Education: Geek Speak

Team Building

Team Building

Strategy Workshops: Coding 101

Strategy Workshops: Coding 101

Diversity & Inclusion

Diversity & Inclusion

Incubator Programs: Varick Labs

Incubator Programs: Varick Labs

Industry Events

Industry Events

What's the Buzz?

Check out the latest press & news from Varick.

AdExchanger

PR Firms Start Pitching Programmatic

Forward-thinking public relations firms are becoming savvy programmatic media buyers as the worlds of earned and paid collide. Paid social has been a core skillset for PR professionals for some time, but PR firms are now hiring talent from media agencies and building sophisticated programmatic strategies...

AdExchanger

Paul Dolan Joins Varick As First-Ever CEO To Lead Shift In Business Model

Varick said Wednesday that former Xaxis executive Paul Dolan will join the company as its first-ever CEO. Varick, launched in 2008 as one of the first agency trading desks, has always had a president reporting into to senior leadership at parent company MDC Partners...

AdExchanger

It’s Time For A Data Intervention

Facebook recently decided to shutter its partner categories feature, which many advertisers relied on for targeting via third-party data brokers. Google later announced a similar decision, limiting access to user data via DoubleClick ID...
s

Throw Us a Like