About Us

Varick is the platform media consultancy dedicated to working with both brands and agencies to grow their business through digital media. Varick empowers clients to take control of digital through programmatic in-housing, platform strategy, scaled media activation, and analytics. A pioneer in the programmatic space since 2008, Varick was founded on New York’s historic Varick Street and continues to bring the fast-paced spirit of the digital world to a global audience.

Our DNA

We Are a Team

We're changing the way you approach partnerships. True collaboration — across our teams and yours — is the vehicle that drives innovation.

We = You + Varick

We Are a Team

We're changing the way you approach partnerships. True collaboration — across our teams and yours — is the vehicle that drives innovation.

We = You + Varick

We Geek Out

Tech is our lifestyle and code is the language that we speak, but that alone won't spark big ideas. It's our tenacious curiosity that separates us from those who settle. We live to bring that spark to life.

The world is a whole lot different when you speak geek.

We're Always Looking Ahead

Stagnant off-the-shelf doesn't work for us, nor should it for you. Whether it's choosing partnerships or developing technology, we believe that the market should fit to your business.

The way we see it, when you have the right players involved, the possibilities are endless.

Leadership

Team Building

Paul Dolan

CEO

Paul Dolan is an industry veteran with over twenty years experience building and leading technology-enabled, data-driven media businesses.

In the last ten years, Paul has launched and led three innovative media businesses that brought better targeting, more insights and increased ROI to clients. Most recently, Paul launched Light Reaction, WPP’s outcome-based programmatic media platform, and served as its global General Manager across 25 countries. Prior to Light Reaction, Paul was a key member of the founding team at GroupM’s Xaxis, the industry’s largest agency trading desk. As Managing Director of North America, he led all sales, marketing, client services and operations. He opened Xaxis offices in New York, Toronto and Miami, before launching Xaxis Latin America with offices in Mexico City, Sao Paolo, Buenos Aires and Bogota. In 2008, he developed B3, the first data-driven media trading platform for 24/7 Real Media and WPP’s Media Innovation Group.

Paul has advised companies in A.I., mobile analytics, digital out-of-home, rich media and education content.
Paul is now the Chief Executive Officer at Varick, the original programmatic media company. Varick will be celebrating its 10th anniversary this year and he is looking forward to leading this innovative company into its next 10 years.

When outside the office, Paul enjoys spending time in Battery Park City with his wife Debbie and their dog Jax.

Our Space

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